Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


AppTap Partners with Future to Bring Mobile App Recommendations and App Advertising to Leading Tech and Entertainment Properties

AppTap (http://www.apptap.com), the leading mobile app discovery and app advertising network for iPhone, iPad and Android apps, today announced a partnership with Future PLC (http://www.futureplc.com/) an international media group and leading digital publisher. The partnership brings AppTap’s contextual app recommendations and advertising platform to readers on Future’s top media properties, including TechRadar, ComputerAndVideoGames.com (CVG), T3, PC Gamer, Total Film, and more.

Consumers live in a world in which mobile apps are the primary way they access information, products and services central to their lives. Yet, with over a million apps available across Android and iOS, finding apps that meet an individual’s interests is difficult and overwhelming.  App developers, too, are struggling to find the right users for their apps. AppTap solves the discovery problem for consumers and app developers, bringing app discovery to consumers where they already spend time online, and using context to target users with app recommendations relevant to their interests in a dynamic, real time environment.

“Apps are central to all aspects of our lives, yet the app store and search paradigm for app discovery is not enough to help consumers and app developers navigate this increasingly crowded space,” said Matt Callaway, CEO, AppTap. “Our partnership with Future is another step in our mission to bring app discovery to users everywhere, and to use context and other critical data to deliver the right app, to the right user, at the right time.”

AppTap’s platform enables publishers, such as Future, to improve their mobile product experience, grow engagement and increase mobile revenue by adding contextual app recommendations, social discovery and app search to their properties. This benefits consumers as they can now easily discover apps relevant to their interests right on their favorite sites, and it helps app developers by targeting promotion of their apps to consumers that are likely to be highly engaged app users.

“As our mobile audience continues to grow, we’re very focused on ensuring we’re delivering the product experience our users want and optimizing our revenue opportunity,” said Nick King, Digital Commercial Director, Future plc. “AppTap’s combination of app discovery and app advertising in a single platform strikes the perfect balance of enhancing our product experience while also generating revenue.”

AppTap is showcasing its mobile app discovery and advertising platform at APPNATION December 11-12, 2012 in San Francisco. Visit AppTap at Booth B2, Moscone West, or attend their presentation at the APPNATION Developer Bootcamp on December 12 at 10:30 am.

About AppTap

AppTap is a contextual app recommendations and advertising platform for iOS and Android. The company helps consumers find apps relevant to their interests through contextual app recommendations within content on leading media sites. App developers promote their apps on the AppTap Network through targeted sponsored placements. Media companies, carriers and other partners use AppTap to boost user engagement and mobile revenue. Based in Reston, VA, AppTap is funded by Syncom Venture Partners and New Atlantic Ventures. More information can be found at http://www.apptap.com or follow AppTap on Twitter at @apptap.

About Future PLC

Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events.  We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our most well-known products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK's number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 50 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK's number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012 and PPA Digital Consumer Publisher of the Year 2012.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
DevOps has quickly become the buzzword du jour for the software industry and promotes something that many developers and IT Administrators don’t enjoy: collaboration. According to Wikipedia, “DevOps acknowledges the interdependence of software development, quality assurance, and IT ope...
It is critical to let the usage of cloud collaboration grow over time instead of migration in a swoop. This will give your employees sufficient time to evolve while ensuring your company is on the right path forward. A recent study published by Markets and Markets predicts the collabo...
You’ve got to test your website with mobile users even if you don’t have a mobile app or dedicated mobile presence. We see this in our discussions here at Neotys all the time: we’ll be asking someone about their mobile strategy and they’ll say, “Our mobile team does that.” Even if you ...
Major product cycle changes tend to come around roughly every five years or so. The technology industry is fond of labeling these movements as paradigm shifts, but we’ve all heard too many of those things referenced, so let’s not go there. Looking back over the last decade and the eme...
One reason a lot of entrepreneurs flock to cloud-based services for their business is the cost. Native applications require licenses that are either too expensive or require elaborate set-up across all devices. In a recent article on the Entrepreneur, Bask Iyer, the CIO and Senior Vic...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE