MONTROSE, Calif., Dec. 10, 2012 /PRNewswire-iReach/ -- The executive leadership of Archer Travel, a premier travel agency in Montrose, California, is pleased to announce that now in 2012, the company is celebrating its 60^th anniversary. Archer Travel was founded in 1952 by Cliff and Lola Archer in the lobby of the Greyhound Bus Terminal in Glendale, California. The two entrepreneurs were able to launch their business into the realm of success by providing genuine help, exclusive information, and unparalleled customer service.

"We're thrilled to see how many positive changes Archer Travel has undergone in the past sixty years," said a company spokesperson. "When Cliff and Lola founded Archer Travel, the aim was to provide great service to budget-conscious consumers. The Archers always kept the focus on delivering exceptional recommendations to people traveling with a set budget, and that's what Archer Travel is still about today."

Though Archer Travel began in a Greyhound Bus Station, the travel service has expanded to help facilitate vacations as far away as Hawaii and Africa. Popular vacations offered by Archer Travel include the "Great Safaris" package in Africa, the "Hawaii Vacations" package, and the "Sea Dreams" package in the British Virgin Islands, Puerto Rico, U.S. Virgin Islands, and elsewhere in the Caribbean.

Archer Travel has expanded to include services that go beyond traditional travel agency offerings. Features like Honeymoon Financing and Sports Travel have helped Archer Travel's product offerings stand out from the crowd.

"Customers love Archer Travel," commented a company spokesperson, "because they know that we offer more than just standard travel packages. We're not selling cookie cutter vacations over and over. With Archer Travel, you're guaranteed to have the trip of your life, at a price so good, you'll consider doing it again in a few years."

With the rise of free DIY trip-planning websites, many consumers are questioning the status of brick-and-mortar travel agencies. "It's a question we get all the time," remarked a spokesperson for Archer Travel. "We simply tell customers that when you provide a great service like we do, you simply can't become obsolete. We've been in the business for 60 years – that's a lot longer than any website. We have the connections, pricing models, and experience to get better deals for travelers than anything that can be found online."

Archer Travel welcomes questions and comments about its 60 years in business. Contact information for the Montrose, California travel agency can be found below.

About: Archer Travel is a premier travel agency in California, servicing customers all over the United States.

Archer Travel Service, Inc.

(800) 272 - 4377

4148 Ocean View Blvd.

Montrose, CA, 91020

Media Contact: Ashley Adams PR Media Solutions, 800-349-9011, info@optimizeup.com

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SOURCE Archer Travel Service, Inc.