From the Wires
Bango launches billing on Google Play
Dec. 10, 2012 05:29 AM
Bango plc (AIM: BGO), the mobile payments and analytics company,
announces that its first integration on Google Play™ is now live. The
first mobile network operator (MNO) to be connected is Telstra, the
leading MNO in Australia. Telstra subscribers using Google Play can now
purchase digital content without resort to sending SMS messages or the
limitations of credit cards. Users now enjoy frictionless operator
billing powered by Bango, paying on their phone bill, without the need
to register personal details.
On 21 May 2012, Bango announced that various MNOs had approached Bango
to use the Bango payment platform to connect their billing systems to
the Google Play store. This is the first such partnership to have gone
live, reflecting the strong culture of innovation at Telstra. The Board
believes it is too early to accurately forecast the level of business
which will be generated through the partnership.
Bango expects to deliver further operator connections into Google Play
in the coming year, as Android™ continues to forge ahead in the
connected device market.
More than an application store, Google Play is all the stuff you love in
one place, delivering music, books, movies and apps straight to hundreds
of millions of users around the world. Operator billing is emerging as
an ideal billing method for such a wide-range of digital categories. The
proliferation of content rich devices running Android, coupled with the
simplest online payment method available, is the basis for a truly
transformative global business.
Bango is one of the world's leading mobile payments and analytics
companies. App stores, publishers and content providers use Bango to
collect payment from mobile device users for online content and
services. Bango’s pervasive presence across app stores and the mobile
web creates a platform effect for its partners, leading to more
identified mobile users and maximizing the number of single-click
payments. The result is a one click payment experience and significantly
higher rates of collection. This is the experience that Telstra
subscribers on Google Play will now enjoy.
Telstra’s Director of Consumer Applications and Services, Freddie Jansen
Van Nieuwenhuizen, said the new service would make it easier for
Australians to acquire the latest games and content for their mobile
devices. “Aussies love their mobile apps. Telstra research shows that on
average we download 36 apps each year and one in five of those are paid
for. With more than 700,000 games, apps, books, movies and magazines now
available on Google Play, including a wide selection of paid titles,
many of our customers have told us they would like a simpler way to buy.
Bango CEO Ray Anderson added: “Android is winning the battle for
smartphone market share. As user numbers soar, we will see an increasing
flow of developer talent and compelling content channelled through
Google Play. We’re expecting that operator billing from Bango will boost
conversion rates and developer monetization. It’s a new weapon in
Google’s armoury”.
Bango has become the payments platform of choice for many of the world’s
leading app stores. In addition to this first Google Play integration,
Bango’s existing app store connections include Facebook, Blackberry App
World, Opera Mobile Store and others. Bango has also announced an
agreement to provide payment services to Amazon and has become a
technology partner for MasterCard's PayPass mobile wallet.
About Bango
In the era of mobile technology, collecting payments has emerged as a
central and complex challenge. Bango (AIM: BGO) powers payment and
analytics on the mobile web, providing users with a massively smooth
payment experience.
Bango's pervasive presence across the web creates a platform effect for
partners, identifying hundreds of millions of users and maximizing the
number of single click payments. Customers who plug into Bango include
Facebook, Blackberry App World, Windows Phone Store, Amazon and major
mobile brands including CNN, Cartoon Network and EA Mobile. Visit:
bango.com
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