HAMILTON, New Zealand, Dec. 7, 2012 /PRNewswire/ -- Scott Townsend, a crazy visionary in an unpadded whiteboard room, says "it's the end of the world as we know it, but not like the movie."

As the 21st December 2012 nears, the world will, according to many people, mark the date when we begin to enter a new era of positive change and consciousness.

To help motivate this much-needed transformation, Townsend is starting by reaching out to 99 influential people on Twitter, each with different values, passions and beliefs to discover what they think needs to change.

Townsend hopes that reaching out to each of these people (from politicians to musicians, scientists to spiritualists, through personalised videos) will be the catalyst for a global conversation on Twitter about what change people want to see.

Approximately 13% of the global population believes this date to be the cataclysmic end of the world. Townsend says: "This is not the case, put away your canned food and come out of your bunkers."

Townsend encourages all people to get involved in the discussion by tweeting @keytochange to share their thoughts.

To see a list of the 99 influential people approached by Townsend, along with their personalised videos, as well as what Townsend feels the key to change is, go to www.keytochange.co.

Website www.keytochange.co
Video part 1 (1:24 min) http://www.youtube.com/watch?v=dNa2YJcBVUY
Video part 2 (6:32 min) http://www.youtube.com/watch?v=QZxfAbOpxCo

Scott Townsend
Email: pr@keytochange.co
Phone: 64-27-9449-495

This press release was issued through 24-7PressRelease.com.  For further information, visit http://www.24-7pressrelease.com.

SOURCE KeytoChange.co