yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Free Phrex iOS App Poised to Reinvent How Information is Exchanged
New App Places Control of the Information Exchange in the Hands of the Receiver, Not the Sender; New Method for Companies to Communicate with Customers

REDMOND, Wash., Dec. 3, 2012 /PRNewswire/ -- Consumers know that if they provide email information to a vendor in order to get some data, they will undoubtedly receive dozens of unsolicited messages as well. That is going to change. Phrex, a free iOS app, launching November 27, opens a new way for consumers to exchange information, and for companies to communicate with customers.

Starting Nov.27, get Phrex from the App Store at:

Phrex users communicate using simple alphanumeric codes issued by the system in seconds. Users then exchange business cards and many other types of documents.  A code can also establish communication from a Phrex user to a company giving access to auto-updatable documents published by the company. 

A Phrex user does not need to provide email or phone information to exchange data with other Phrex users. Privacy is protected.  Plus, users have access to the latest version of a card or document, with a single tap on the screen. 

"Phrex was developed to provide an easier way to exchange information. It places control of the communication on the receiver end," said Gonzalo and Carlos Isaza, founders of IBROMed, the company presenting Phrex.  "Consumers are sick of spam. Phrex provides a solution that fundamentally changes how information is exchanged."

How Phrex Can Be Used:

  • Phrex users create auto-updatable business cards, using the designer in the app.  After that, swapping cards is just a matter of seconds.  It's ecologically friendly, and users never run out of business cards.  After users edit their cards making changes in any way, past recipients have access to the new version of the card with a single click.   No need to send emails, or announce your changes to anyone.  With auto-updatable documents, the contents are always up to date.
  • Users can exchange other documents as well.  The world of auto-updatable documents opens the door to interesting scenarios.  Some examples:
    • Presentation materials downloaded to the phone in seconds directly at the conference site.
    • Companies exhibiting at trade shows post their press kits for attendees to download.  Attendees easily provide their business cards to vendors with Phrex, as they would in the paper world. 
    • Coupons which are always up to date with the most recent offers.
    • Companies distributing printed information to customers can easily distribute with Phrex.
    • Companies print ads which include a Phrex code.  Potential customers see the ad and download it to their phone using the code (electronic tear-off ad) 
    • Companies distribute business cards, keeping others updated of organizational changes, because Phrex cards are auto-updatable.

Phrex for Companies:

Companies purchase Phrex "pickup" codes by visiting the website at  For example, Al's Pizza secures the code ALPIZZA.  The company then uploads documents like daily specials, menus, coupons, etc.  Customers entering ALPIZZA code in Phrex will have access to these documents.  The company updates documents as often as they like.  Customers always see the latest version.

To check how Phrex works, and get the latest Phrex press materials, Install Phrex and input code PHREXPR.

Videos showcasing Phrex are available to view at:

Founded in 2010, IBROMed Corp. was established to help customers advance into the paperless world.  The company's flagship product, Phrex, empowers users to exchange business cards and documents while protecting their privacy.  IBROMed is based in Redmond, WA.  To get additional information, visit

Gonzalo Isaza
IBROMed Corp.

This press release was issued through eReleases® Press Release Distribution. For more information, visit


About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
When we talk about the impact of BYOD and BYOA and the Internet of Things, we often focus on the impact on data center architectures. That's because there will be an increasing need for authentication, for access control, for security, for application delivery as the number of potentia...
My favorite writer, Gil Press, sums it up with, “It’s Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology” where he talks about how Gartner released its latest Hype Cycle for Emerging Technologies, and how big data has moved down the “trough of disillusion...
Phishing has been around since the dawn of the internet. The term was first used in an AOL Usenet group back in 1996 but it wasn’t until 2003 when many baited hooks and lures started dropping. Popular transaction destinations like PayPal and eBay were some of the early victims of these...
Ten short years ago, Apache Hadoop was just a small project deployed on a few machines at Yahoo and within a few years, it had truly become the backbone of Yahoo’s data infrastructure. Additionally, the current Apache Hadoop market is forecasted to surpass $16 billion by 2020. This mi...
Last week, I was a keynote speaker at the Mobile Edge '16 conference in Lisbon, Portugal. Following the conference I met individually with many different companies. These companies represented a variety of industries, sizes and digital maturity levels. I was sharing my latest digital ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers