From the Wires
Ben Kiker Joins SpringCM as Chief Marketing Officer
Former CMO of Jive Software and Interwoven Helping SpringCM Scale to Meet Growing Demand for Content Cloud Services
Nov. 29, 2012 01:36 PM
CHICAGO, IL -- (Marketwire) -- 11/29/12 --
SpringCM®, the leader in Content Cloud Services for the enterprise, announced today that Ben Kiker has been named chief marketing officer of the company, reporting to CEO Christopher Junker.
Most recently, Ben was the chief marketing officer at Jive Software, the company that launched the first social business platform for the enterprise. Before joining Jive, Ben was the chief marketing officer at Interwoven, where he guided Interwoven's global marketing strategy and repositioned the company as a leading provider of enterprise content management (ECM) solutions. Ben began his career in Silicon Valley with Aspect Communications and over the last two decades he has worked for many of the valley's best, including Siebel Systems, Clarify and Octel.
The Time is Now for Content Cloud Services
Enterprises are rapidly shifting from storing and sharing content in the cloud to putting content to work to accelerate business outcomes. To do so they need Content Cloud Services that align content, people and processes with cutting-edge mobile apps, content synchronization, workflow, enterprise-class security and a powerful user experience. SpringCM enables businesses to move beyond legacy, on-premise ECM systems and the limitations of consumer-class cloud storage systems, such as Dropbox and Box. SpringCM customers include Cricket, Entegris, Facebook, Genentech, Google and the State of Virginia.
The Time is Now for SpringCM
"I am thrilled to once again team with Ben to create something special," said Christopher Junker, CEO of SpringCM. "We are well positioned to take advantage of the massive opportunity for delivering Content Cloud Services to the enterprise. Our customers are the first to tell you that our applications deliver Clearly More for business: Clearly More than cloud storage, file sharing, and legacy ECM. The time is now for SpringCM to scale marketing and sales, and I look forward to working with Ben to make that happen."
"I've been fortunate to help create three categories that became 'must have' for the enterprise and be a part of organizations that have achieved a market valuation greater than $1 billion," said Ben Kiker. "Content Cloud Services will be the next big enterprise category, and SpringCM will be the next big company. On a personal level I'm excited to once again work with Chris and a number of former Interwoven team members. They've done an incredible job building a great product customers love. Now, it's my turn to tell the world what we have and why Content Matters."
Why Content Matters
Content is the enterprise's single, greatest business lever and its least exploited asset. When a business successfully puts content to work, it fuels competitive advantage and drives bigger outcomes. However, when business teams can't find content, when content isn't current, when team members can't surface the right content for the call or the task at hand, it's not just an annoyance -- it's disruptive to the business. It increases costs, stalls revenue, and frustrates customers and employees. Companies that have a sense of urgency around increasing business agility, maximizing talent, or creating competitive differentiation are making significant investments in content today. They understand the critical role content plays at every level of the enterprise -- inside and outside the business.
SpringCM is the leader in Content Cloud Services for the enterprise. Enterprises need to do more than store and share content -- they need to put content to work to accelerate business outcomes. SpringCM helps global brands and public sector agencies -- Google, Facebook and the State of Virginia, among others -- solve content-related problems that stand in the way of optimizing revenues, cutting costs, and mitigating risk.
Add to Digg Bookmark with del.icio.us Add to Newsvine