SAN CLEMENTE, Calif., Nov. 28, 2012 /PRNewswire/ -- Leading automotive dealer CRM, DealerSocket, has launched a powerful tool that empowers dealers to manage lease portfolios with automated, multi-channel marketing campaigns from directly within DealerSocket.

"MarketPlace Lease puts laser focus on maximizing the timeline inside the 9-month window to a customer's lease expiration date," said Reuben Muinos, DealerSocket MarketPlace product manager. "What users love about this product is they barely need to lift a finger and can rest assured their lease customers are properly marketed to through a professional, multi-channel marketing campaign."

The channels MarketPlace Lease employs include email, direct mail and live phone calls. "Users can choose from a library of hundreds of stellar, professionally designed, agency-style email templates. We use UPS Innovations for direct mail, which has an over 90% open rate. Live phone calls are made from professionals in the DealerSocket CallCenter. MarketPlace Lease is proven to effectively increase lease retention and penetration," stated Muinos.

This fully automated solution to managing lease customers and maturities is available for an affordable, flat monthly fee. For more information about DealerSocket MarketPlace Lease and DealerSocket's other industry-leading dealer CRM tools, please call (877) 888-8048, or visit DealerSocket.com.

ABOUT DEALERSOCKET

For ten years, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 100,000 users at over 3,000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations.  For more information, call 877-888-8048, email sales@DealerSocket.com, visit DealerSocket.com, like us at Facebook.com/DealerSocketCRM, or follow us on Twitter at @DealerSocketCRM.

SOURCE DealerSocket