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LevelUp Reaches 500k Users
Now We Dance!
By: Marketwire .
Nov. 28, 2012 02:00 PM
BOSTON, MA -- (Marketwire) -- 11/28/12 -- This year has been pretty good so far for us here at LevelUp. We eliminated interchange. We made LevelUp totally universal. We formed some crazy-awesome partnerships. And we did it all while duking it out with some of the biggest companies out there to capture mobile wallet-share (ahem, Google, Visa, Mastercard, Starbucks, Walmart, The Death Star etc.).
But even though the year is coming to an end, we're just getting started. Today, LevelUp is announcing one more milestone for the year: reaching 500,000 users.
"Hitting 500,000 users didn't happen overnight. In fact it took us just over a year to get there. What we're doing is trying to engineer a revolution. To totally upend the traditional way to pay... and that's no quick task," said Seth Priebatsch, chief ninja of LevelUp. "Even as a small(ish) company, we're outpacing some serious competitors in the race to intrigue consumers with mobile payments. As it stands, we think we've created some pretty compelling reasons for merchants and consumers to pick LevelUp over any other payment option... whether that be mobile, credit card or even cash."
Since 500,000 is a big milestone for us, we thought we'd take a look back at the three key things we did to capture the interest of 500,000 people. The core unifying element of all of these strategies is the focus on motivating mainstream consumers to adopt mobile payments. By the time you hit 500,000 people, you're starting to run out of early adopters, so making the mobile payment revolution a real thing is all about making it a mainstream thing.
1. Prove to (mainstream) consumers a subtle change is worth making.
2. Eliminate a (real) economic threat.
3. Make everything about your app universal (in every possible way).
With these three strategies, we're bringing the mobile payment revolution from a far-off-galaxy to a business near you. Stay tuned as we continue our mission to change payments for the better in 2013.
LevelUp is a part of SCVNGR which is backed by Google Ventures, Balderton Capital, Continental Advisors, Highland Capital, Transmedia Capital and T-Venture.
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