Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


EXHIBITOR Research: Exhibit- and Event-Related Technologies are More Popular than Ever
2012 Marketing Technology Survey Shows QR Codes, Tablet PCs, and Augmented Reality Gaining Momentum

ROCHESTER, Minn., Nov. 28, 2012 /PRNewswire/ -- EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2012 Marketing Technology Survey.  The research sheds light on which technologies are currently being adopted by exhibit and event marketers, what corporate objectives they're helping users to achieve, how much of their budget respondents are allocating to these technological applications, and which technologies offer the most potential with regard to face-to-face marketing.

When compared to the baseline established in EXHIBITOR Magazine's 2010 Marketing Technology Survey, it appears a greater percentage of marketers are turning to technology to meet an entire host of corporate objectives, ranging from increased leads and sales, to a heightened ability to personalize and prioritize lead follow-up.  

The results show that 93 percent of respondents currently incorporate technology into their marketing efforts, with more than 76 percent using various technologies to specifically enhance their exhibit-marketing efforts and 50 percent who report incorporating technology into their companies' corporate events. Compared to 2010, that marks an 11-percent increase in the number of companies using some form of technology as a marketing tool, but exhibit marketing has only seen a 4-percent rise and event marketing a statistically irrelevant 1-percent bump.

The technologies that experienced the most impressive adoption rates since 2010 are QR codes, tablet PCs, and augmented reality, as the percentage of exhibitors using them has more than tripled.

"At the 2011 International Consumer Electronics Show, I predicted QR codes would explode despite the fact that a low percentage of marketers anticipated using them in the coming year," commented Travis Stanton, editor of EXHIBITOR magazine. "It's clear that prediction came true, as marketers have embraced QR codes because of their ease-of-use, nominal cost, and potential reach. In just two years, the percentage of exhibitors incorporating QR codes into their programs has skyrocketed from a mere 8 percent in 2010 to 46 percent in 2012. However, it will be interesting to see how much staying power QR codes have, as only 42 percent plan to continue using QR codes in 2013."

Comprehensive results of the 2012 Marketing Technology Survey will be published in the December issue of EXHIBITOR magazine.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine - best practices in trade show marketing. EXHIBITOR also produces EXHIBITOR2013, the trade show and corporate event industry's top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak, live online educational sessions; and GRAVITY FREE, the World's Only Multidisciplinary Design Conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. EXHIBITOR'S web site, www.ExhibitorOnline.com, is the trade show and event community's most comprehensive online resource.

EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

 

SOURCE EXHIBITOR Media Group

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
Transitioning from the freedom of summer to the structure of back to work and school can be tough for all of us. Yet, September is a time of renewal, a time to refocus on our goals and remember that, sometimes, making big changes begins with small ones. The key is not to overwhelm ours...
Tune into: a cloud mindset One of the tenets of the cloud religion is that it should be possible – through the use of intelligent software – to build reliable systems on top of unreliable hardware. Just like you can build reliable and affordable storage systems using RAID (...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many ...
A few weeks back, I wrote a post about getting ready to address a coworker's bad code. This sparked some conversation across various media, including the following interesting question: ...seems that there is a breakdown in managing the development process. Why is Bob allowed [to kee...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE