yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

EXHIBITOR Research: Exhibit- and Event-Related Technologies are More Popular than Ever
2012 Marketing Technology Survey Shows QR Codes, Tablet PCs, and Augmented Reality Gaining Momentum

ROCHESTER, Minn., Nov. 28, 2012 /PRNewswire/ -- EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2012 Marketing Technology Survey.  The research sheds light on which technologies are currently being adopted by exhibit and event marketers, what corporate objectives they're helping users to achieve, how much of their budget respondents are allocating to these technological applications, and which technologies offer the most potential with regard to face-to-face marketing.

When compared to the baseline established in EXHIBITOR Magazine's 2010 Marketing Technology Survey, it appears a greater percentage of marketers are turning to technology to meet an entire host of corporate objectives, ranging from increased leads and sales, to a heightened ability to personalize and prioritize lead follow-up.  

The results show that 93 percent of respondents currently incorporate technology into their marketing efforts, with more than 76 percent using various technologies to specifically enhance their exhibit-marketing efforts and 50 percent who report incorporating technology into their companies' corporate events. Compared to 2010, that marks an 11-percent increase in the number of companies using some form of technology as a marketing tool, but exhibit marketing has only seen a 4-percent rise and event marketing a statistically irrelevant 1-percent bump.

The technologies that experienced the most impressive adoption rates since 2010 are QR codes, tablet PCs, and augmented reality, as the percentage of exhibitors using them has more than tripled.

"At the 2011 International Consumer Electronics Show, I predicted QR codes would explode despite the fact that a low percentage of marketers anticipated using them in the coming year," commented Travis Stanton, editor of EXHIBITOR magazine. "It's clear that prediction came true, as marketers have embraced QR codes because of their ease-of-use, nominal cost, and potential reach. In just two years, the percentage of exhibitors incorporating QR codes into their programs has skyrocketed from a mere 8 percent in 2010 to 46 percent in 2012. However, it will be interesting to see how much staying power QR codes have, as only 42 percent plan to continue using QR codes in 2013."

Comprehensive results of the 2012 Marketing Technology Survey will be published in the December issue of EXHIBITOR magazine.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine - best practices in trade show marketing. EXHIBITOR also produces EXHIBITOR2013, the trade show and corporate event industry's top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak, live online educational sessions; and GRAVITY FREE, the World's Only Multidisciplinary Design Conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. EXHIBITOR'S web site,, is the trade show and event community's most comprehensive online resource.

EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.



About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences for rapid applications improvements. The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view...
Certain CIOs for incomprehensible reasons keep off their cloud transformation projects several key IT disciplines including Enterprise Architecture (EA), IT Service Management (ITSM) and most importantly Project Management. Do they consider them obsolete? useless? irrelevant? ITaaS St...
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patient...
Here’s the thing: as sure as we’ll have another record-setting year for NFL streaming, you can also be sure that apps will fail and streaming services will go down. Whether you are dabbling in streaming or diving in whole-hog, you need to know what to do to give your users the most rel...
This is how a typical software product lifecycle works : You gather requirements, build a prototype, detail out the architecture and design, develop the product, test it, deploy the product, handle migration and maintenance and ensure product support. This is a closed loop where the Pr...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers