yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Developments in Retail Technology Hold the Answer to Better Customer Insight, Says Synqera

Loyalty cards and special offer coupons have paved the way for enhanced customer loyalty in the retail environment, but stores now understand that in an increasingly competitive market, more need to be done to attract and retain customers. Therefore, retailers and brands should harness the power of the latest developments in retail technology if they are to better understand their customers, says leading technology firm Synqera.

According to Synqera, developers of the multi-media payment terminal SIMPLATE, customer insight is a powerful force for retailers to use to their advantage. Engaging with customers to find out even more about their personal preferences and needs will mean brands can meet these needs, giving the customer no reason to look elsewhere in a crowded and competitive sector.

Kirill Gorynya, CEO from Synqera, explains: “The developments in loyalty schemes has seen retailers and brands benefit considerably. However, customers have become used to these schemes, and with many stores offering them, there is often no need to be loyal to just one store or brand. Therefore the high street needs to develop and use a more sophisticated approach to customer retention.

“The latest developments in retail technology allow them to do just that. The use of devices utilising many functions can draw customers in. This is not just because it’s something new, but because they combine the best elements of customer engagement programmes such as loyalty programmes and payment innovations such as contactless payment, and use them alongside initiatives such as bespoke offers tailored to that person at that particular time. They also offer an opportunity for brands to enhance their in-store advertising by providing an additional channel to target consumers.

“The latest technology allows all of this functionality on one platform, making it easier for retailers to adopt and easy for customers to engage. Engagement is the key to customer insight and anything that facilitates that should be embraced.”

Synqera’s SIMPLATE is used at the cash desk, and uses real-time data to target the customer at this crucial time. It can also be integrated with the retailer's current infrastructure to enhance the existing loyalty schemes. The device allows retailers to improve on offers and incentives they are running in-store and make them more bespoke to each customer by collecting customer data. The retailer can also benefit from additional revenue streams facilitated by the availability of the advertising platform for brands and partners.

SIMPLATE features a touch screen, a camera capable of verifying the gender of the customer, microphone, and NFC payment function for contactless transactions.

For further information about Synqera and the SIMPLATE platform, visit

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
This is how a typical software product lifecycle works : You gather requirements, build a prototype, detail out the architecture and design, develop the product, test it, deploy the product, handle migration and maintenance and ensure product support. This is a closed loop where the Pr...
Certain CIOs for incomprehensible reasons keep off their cloud transformation projects several key IT disciplines including Enterprise Architecture (EA), IT Service Management (ITSM) and most importantly Project Management. Do they consider them obsolete? useless? irrelevant? ITaaS St...
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patient...
Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences for rapid applications improvements. The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view...
Here’s the thing: as sure as we’ll have another record-setting year for NFL streaming, you can also be sure that apps will fail and streaming services will go down. Whether you are dabbling in streaming or diving in whole-hog, you need to know what to do to give your users the most rel...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers