yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Harris Poll EquiTrend Recognized as a Proven Indicator of Stock Performance during 2008 Financial Downturn
International Journal of Research in Marketing paper validates Harris Poll EquiTrend as a tool to help investors and analysts hedge market investments

NEW YORK, Nov. 27, 2012 /PRNewswire/ -- Harris Interactive Inc. (NASDAQ: HPOL), a leading global market research firm, today announced that its Harris Poll EquiTrend® brand equity model was the subject of a recent academic study which tested the performance of brand value measurements during the 2008 financial crisis. The study concludes that the consumer-based brand equity measurement model used by Harris Poll EquiTrend was a more predictable indicator of corporate brand financial resilience than the financially-based brand value measurement model used by Interbrand.


The study findings appear in the September 2012 issue of the International Journal of Research in Marketing in the paper titled "The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures," authored by Johny K. Johansson, Claudiu V. Dimofte and Sanal K. Mazvancheryl.

The findings of this academic study show that Interbrand's financially-based brand value measurement was not a reliable predictor of a brand's resilience during the 2008 financial downturn. Rather, brand equity measurements that accurately measure true consumer allegiance and loyalty, such as the methodology used by Harris Poll EquiTrend, more accurately predict which global brands' stocks will out-perform the market. This supports the long-held perception of brand equity as a key indicator of stock performance and financial stability.

"Our research investigated how some of the strongest brands in the U.S. market fared in terms of financial performance during the Fall 2008 stock market downturn," said Johny K. Johansson, McCrane/Shaker Professor of International Business and Marketing, McDonough School of Business, Georgetown University. "Yet, what we found is that when using the traditional financially-based measure of brand value (Interbrand), the top brands actually performed worse than the market. However, when a consumer-based measure of brand equity (EquiTrend) is used to replicate the analysis, top brands displayed resiliency and consistently outperformed the market. This analysis demonstrates the value of consumer-based brand equity (EquiTrend) when analyzing or investing in the market."

"This paper presents an objective third party validation of the Harris Poll EquiTrend brand equity model," said Aron Galonsky, Senior Vice President within the Custom Solutions Group at Harris Interactive. "The thesis clearly demonstrates that to understand the future of brands in an economic downturn, it is imperative to account for brand equity. Put differently, brand equity is tied directly to business performance."

For a complete copy of the International Journal of Research in Marketing research paper, contact Corporate Communications at 212-539-9600 or

About Harris Poll EquiTrend®
Harris Poll EquiTrend® is a leading Brand Equity tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The latest study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 consumers on key measures of brand health - including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand. Harris Interactive has conducted its Harris Poll EquiTrend study regularly since 1989, and can offer yearly trended data from 2005. The Equity Score, a key take-away from Harris Poll EquiTrend, has been validated against financial performance by Georgetown University.

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit

SOURCE Harris Interactive

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
This is how a typical software product lifecycle works : You gather requirements, build a prototype, detail out the architecture and design, develop the product, test it, deploy the product, handle migration and maintenance and ensure product support. This is a closed loop where the Pr...
Certain CIOs for incomprehensible reasons keep off their cloud transformation projects several key IT disciplines including Enterprise Architecture (EA), IT Service Management (ITSM) and most importantly Project Management. Do they consider them obsolete? useless? irrelevant? ITaaS St...
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patient...
Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences for rapid applications improvements. The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view...
Here’s the thing: as sure as we’ll have another record-setting year for NFL streaming, you can also be sure that apps will fail and streaming services will go down. Whether you are dabbling in streaming or diving in whole-hog, you need to know what to do to give your users the most rel...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers