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comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time
BSL Pulse Enables In-Flight Campaign Optimization to Improve Targeting, Maximize Yield and Reduce Wasted Ad Spend
By: PR Newswire
Nov. 26, 2012 11:00 AM
RESTON, Va., Nov. 26, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping to improve targeting, maximize yield and reduce wasted ad spend. BSL Pulse is currently available in 23 markets worldwide, with additional market rollouts occurring in the coming months.
"There is a growing need for real-time campaign effectiveness results that are truly actionable, meaning they provide not just quick insights but also meaningful metrics that enable course-correction in real-time," said Anne Hunter, Senior Vice President, Advertising Effectiveness at comScore. "BSL Pulse goes beyond answering basic effectiveness questions about the ability of a campaign to generate lifts in breakthrough, intent-to-purchase or likelihood-to-recommend, by also revealing the drivers of that impact, whether it's the strength of the creative, publisher or placement, as well as the audience segments posting the strongest lifts. Answers to these more telling questions are what can truly inform in-flight optimization, which helps deliver stronger ROI."
BSL Pulse, a part of comScore's AdEffx™ suite, offers several key advantages over existing short-form branding effectiveness solutions:
"BSL Pulse offered a quick solution that exceeded our expectations. Between the ease of execution and speed of feedback, BSL Pulse addresses a lot of limitations in other products in the market," said Matt Devlin, Digital Director, PHD Canada. "While the campaign was still running, we were already getting a reading on its performance. These insights allowed us to quickly optimize the media buy to drive stronger results – based on brand awareness and purchase intent."
Cautionary Note Regarding Forward-Looking Statements
For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
SOURCE comScore, Inc.
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