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Branding Brand Mobile Commerce Index Shows Huge Gains in Thanksgiving Day Mobile Shopping
By: PR Newswire
Nov. 23, 2012 08:42 PM
PITTSBURGH, Nov. 23, 2012 /PRNewswire/ -- Branding Brand, a mobile commerce platform used by major retailers today announced the results of its Mobile Commerce Index for Thanksgiving Day, which showed substantial increases in consumers shopping on smartphones.
The Branding Brand Mobile Commerce Index is a compilation of 66 mobile sites developed by Branding Brand for retailers across a variety of industries including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.
Compared to 2011, the Branding Brand Mobile Commerce Index showed the following year-over-year gains for the 26 mobile sites and apps tracked during both periods:
"While Thanksgiving Day has traditionally been the quiet before the storm, 2012 was different," said Chris Mason, co-founder and CEO of Branding Brand. "This year, many retailers opened on Thanksgiving or started their Black Friday deals early online. Those who were not at home turned to their phones to make sure they didn't miss out."
ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for the world's leading retailers, including American Eagle Outfitters, Anthropologie, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Drugstore.com, Eastern Mountain Sports, Nautica, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi.
SOURCE Branding Brand
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