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Generali PPF Holding Selects Earnix Optimizer as its Global Pricing Platform in CEE

Earnix, a leading provider of Integrated Pricing and Customer Analytics™ solutions for banking and insurance, today announced that Generali PPF Holding (GPH), a leading insurance group in CEE, Russia and CIS, has selected Earnix Optimizer as its standard global pricing platform.

GPH has purchased the full suite of Earnix Optimizer modules to be implemented through a phased approach. The implementation is already underway with a plan to roll out the Earnix Optimizer platform to GPH affiliate companies over the coming months.

Once fully implemented the Earnix Optimizer platform will provide all GPH affiliate companies with pricing practice consistency and efficiency through the use of a common practice and by leveraging development done within and between the GPH affiliate companies.

GPH selected Earnix after a thorough market search and evaluation of available solutions. Commenting on the Earnix decision, Jiří Střelický, Head of Generali PPF Holding Pricing Competence Center, said, “The effectivity of the Earnix Optimizer pricing platform and the breadth and depth of functionality it offered were the main drivers of our final decision. We were also persuaded by the quality and expertise of the Earnix team and their knowledge of insurance as well as the nuances of our pricing needs."

Jiří continued, "We anticipate that the intuitive user interface and advanced analytics offered by Earnix will provide exemplary online pricing capabilities to our channels and enable integration with our existing CRM systems to further leverage our capabilities. With Earnix we believe we have selected a platform which is future proof, enabling us to continue to refine and adjust our pricing over time, as our needs and the market continue to evolve."

"We are very pleased with GPH’s decision to deploy our Earnix Optimizer platform to provide a global and standardized pricing process,” said David Schapiro, Earnix CEO. "More and more, insurers are looking to refine pricing strategies as a way to continuously enhance customer loyalty, and achieve both sustainable growth and bottom-line profitability. The GPH decision is further validation of the value of our Earnix Optimizer platform, and an opportunity to help us expand our market footprint and enhance the industry’s understanding of what Earnix has to offer."

About Generali PPF Holding

Generali PPF Holding comprises businesses in 14 countries – Belarus, Bulgaria, Croatia, the Czech Republic, Hungary, Kazakhstan, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine – and is among the most important insurers in Central and Eastern Europe, with total assets under management of almost €15 billion, premium income over €3.3 billion and more than 13 million clients. Generali PPF Holding is part of the Generali Group.

About Earnix

Earnix Integrated Pricing and Customer Analytics™ software empowers financial services companies to predict customer demand and its impact on business performance, enabling alignment of pricing and products with changing market dynamics. Earnix combines risk and demand modeling with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to optimize deposit, loan, and policy prices. For more information visit

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