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Market Research Report -- Stevia to Shake Up Sweeteners Market

ROCKVILLE, MD -- (Marketwire) -- 11/20/12 -- has announced the addition of Euromonitor International's "How will Stevia change the sweeteners market?" to their collection of market research reports.

Stevia's arrival in the international sweeteners market is almost certain to shake up the entire area of sugar replacement, but the big question is whether it will erode volumes of existing high-intensity sweeteners or will settle comfortably alongside them with its broader focus on balanced wellness rather than dieting. In order to answer that question, this report explores the background, current status and future directions for stevia sweeteners.

Consumer demand for more naturally healthy food and drinks is the single most important factor in the development of stevia sweeteners, and will drive interest in stevia as a more natural alternative to existing high-intensity sweeteners (HIS).

While stevia is certainly taking volume from other HIS in table-top sweeteners, its different usage in naturally healthy products in packaged food and drinks markets could reduce its impact on other HIS. It could complement rather than compete.

In line with stevia's function to reduce sugar in more naturally healthy everyday products, rather than in diet or weight loss products, the largest growth for the ingredient is forecast to come from fruit drinks and RTD tea.

In some packaged foods, the need to blend stevia with polyols negates its natural benefits. In yoghurt, though, stevia is helping to cut rather than replace sugar for a broader wellness focus, and this category is forecast the best growth for food use.

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About Euromonitor International
The world's leading provider of global business intelligence and market analysis. Euromonitor International has more than 30 years' experience of publishing market research reports, business reference books and online information systems.

About is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover,'s Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit

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