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Sears and Kmart Select Billups Design to Lead Creative for Holiday Dynamic Display Ad Campaigns
By: PR Newswire
Nov. 19, 2012 12:03 PM
CHICAGO, Nov. 19, 2012 /PRNewswire/ -- For the second year in a row, Billups Design is selected to lead digital creative for Sears an Kmart Black Friday and Holiday ecommerce dynamic ad campaigns. The project will include Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales.
The Sears Holiday ecommerce ad campaigns will be powered by TheLiveAds www.TheLiveAds.com, a behavioral messaging and creative retargeting platform which delivers sequential creative messaging to increase product relevance, expand brand awareness, and grow online revenue through segmented ad campaigns across all desktop, tablet and mobile devices.
Billups Design was hired again for the 2012 Holiday campaign after collaborating with Sears Holdings on the most successful ecommerce ad initiative in 2011, which dramatically lowered cost per sale, CPA, ROAS, and dramatically increased ROI. TheLiveAds dynamic ad solution sets itself apart from the competition because it is a full service media and data solution, with custom creative that drives both engagement and performance.
"We are thrilled to be collaborating with Sears again this year," said Ted Billups, Founding Partner of Billups Design. "TheLiveAds established a new benchmark of success for ecommerce ads at Sears Holdings last year. We work very hard monitoring every headline, photo, creative image, file name and feed to ensure the ads work properly for over 2 million products in 27 business units, and produce positive ROI. This announcement reaffirms our well-founded dedication and passion to helping Sears – and all our clients - continue growing their ecommerce business channel."
About Billups Design & TheLiveAds
TheLiveAds www.TheLiveAds.com, delivers highly relevant creative display campaigns that speed the consideration process and result in higher online sales. TheLiveAds is producing remarkable results for clients like DoubleTree Hotels, IHG (International Hotels Group), Preferred Hotels, Harry & David, GE, TicketKing, and Sears.
SOURCE Billups Design
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