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iovation Reports Online Retailers Seeing More Sales -- and Fraud -- Originating From Mobile Devices
Heading Into Cyber Monday, Device Reputation Leader Shows iOS as Most Popular Mobile Platform for Online Shoppers and Fraudsters
By: Marketwire .
Nov. 19, 2012 08:15 AM
PORTLAND, OR -- (Marketwire) -- 11/19/12 -- With Cyber Monday and the crucial holiday retail season upon us, iovation, the leading provider of device reputation protection against online fraud and abuse, today revealed that online retail transactions from mobile devices increased more than 300 percent over the past year, with most mobile shoppers and fraudsters now using Apple devices running the iOS platform.
The average number of online mobile retail transactions as a percent of overall volume has been steadily rising from less than three percent in Q3 2011 to nearly nine percent during Q3 2012 -- and that is expected to grow significantly during the holiday quarter. At the same time, iovation reported that denial rates during the last 3 months for online shoppers using mobile devices were highest on Apple devices, with the iOS platform clocking in at nearly twice the denial rate for Android. As expected, the two platforms accounted for the majority of activity, with BlackBerry and Windows Mobile being statistically insignificant.
During this timeframe, iovation reported nearly 51 million transactions combined for all mobile devices. Of the nearly 30 million iOS transactions (iPod, iPhone, iPad), more than 162,000 were denied (0.55%). Android accounted for about 20 million transactions, with about 58,000 denials (0.29%).
"While mobile devices account for a small percentage of total online shopping transactions thus far, that percentage has more than tripled in 12 short months, and must be accounted for by retailers when it comes to fraud prevention," said Scott Olson, iovation's VP of Products. "Cyber Monday is a great reminder to assess risk strategies across all online shopping experiences, including mobile devices."
The company, through its ReputationManager 360 service, tracks the reputations of everything from desktops to laptops, mobile phones to tablets, and gaming consoles to smart TVs. By utilizing iovation's device reputation intelligence gathered across its network of thousands of security professionals, merchants can determine whether or not a device would be likely to conduct a fraudulent transaction. This unique iovation capability makes it possible to proactively identify devices that are associated with abuse and stop bad actors before they can strike.
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