Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


Maureen Ohlhausen Addresses PMA Marketing Law Conference
FTC Commissioner Clarifies Agency Role to Largest Gathering in Conference History

CHICAGO, Nov. 17, 2012 /PRNewswire/ -- The Promotion Marketing Association's 34th Annual Marketing Law Conference concluded with a keynote address from FTC Commissioner Maureen Ohlhausen

The conference, the largest ever, was attended by more than 650 leading attorneys, brand marketers and policymakers, and featured a robust program including more than 100 presentations on topics surrounding the legal intricacies of brand activation across ever-increasing and evolving media platforms.

In her address, Commissioner Ohlhausen stressed the need for industry leaders to work closely with regulators to protect consumers as best practices are continually being created in advance of legislation.  She also used her time to talk about the ongoing and evolving role of the Federal Trade Commission.

The commissioner noted the FTC's multiple roles providing consumer protection, enforcement and fair competition among businesses.  She identified self regulation as well as certifications and industry standards as important tools for brand marketers.  She also reminded industry leaders that the internet provides consumers with ever-increasing access to information about choices in the marketplace which is a vital tool to ensure better public awareness.

"Fraud prevents honest competition from doing honest business," she said.  "Enforcement mechanisms are important because they reward those who meet them.  That motivates sellers to continue to do the right thing."

Commissioner Ohlhausen told a packed ballroom that advertising sharpens competition and that the FTC 's role is not to impose consumer controls that diminish it.  She called the agency an "enforcement backstop" and made it clear that policy and self-regulation should be considered and written with a consumer mindset and not for other lawyers.

Her remarks touched on several anecdotal examples of FTC activity from the past year involving false advertising claims.  She reviewed the 2012 update of the agency's Green Guides which limit an advertiser's ability to call its product eco-friendly.  She also presented several examples of the continued emergence of privacy issues tied to emerging technologies.

In a follow up question-and-answer session, the commissioner suggested the industry would have to wait at least until year's end for revised COPPA regulations which strive to protect children's privacy online.

About the PMA

Founded in 1911, the New York based PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands.  Representing $1trillion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing.  The organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide.  More information is available at www.pmalink.org.

SOURCE PMA

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
Every organization collects, stores and retains portions of dark data. It's the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement. In fact, not using data effectively is costing United Airlines almost $1 Billio...
We’re starting to see predictions about what’s going to be hot in enterprise technology in 2017. Cloud (yet again), Blockchain, Big Data / Analytics, Internet of Things (IoT) are all among the top of the list. However, it was Krish Subrumanian’s humorous tweet that started me thinking...
For those of us in IT management, analytics is a familiar topic with a familiar value proposition. But for many organizations, success with IT analytics is less familiar. Why do so many fail in their adoption attempts? And how can you avoid failure and embrace success? As we'll see bel...
Over the past few years, the use of artificial intelligence has expanded more rapidly than many of us could have imagined. While this may invoke fear and dread in some, these relatively new technology applications are clearly delivering real value to our global society. This value is ...
As the network has moved from a physical entity to a more abstract one, IT has valiantly kept pace by researching and deploying new network devices and functionality. IT teams have had to shift workloads and mindsets to the cloud and to SaaS providers, while remaining responsible for e...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE