Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


Procter & Gamble's Majoras Delivers Keynote At PMA Marketing Law Conference
Former FTC Chairman Tells Industry it Must Collaborate and Self-Regulate to Empower the Consumer

CHICAGO, Nov. 17, 2012 /PRNewswire/ -- Procter & Gamble's Chief Legal Officer Deborah Platt Majoras delivered a keynote address to an audience of leading attorneys, brand marketers and policymakers at the 34th Annual Promotion Marketing Association Marketing Law Conference in Chicago.   

Her remarks stressed the need for brand marketers to empower the public and ensure consumer protection through fair competition.  "Consumers not only have access to a dizzying array of information; they are also creating and providing information," said Majoras.  "They are not passive recipients, but active participants in the brand building."

When discussing the need for collaborative industry efforts to ensure consumer protections on a quickly shifting marketing landscape, Majoras – a former Chairman of the Federal Trade Commission – said, "Enforcers and regulators should support effective self-regulation.  I've been a very big supporter of self-regulation for a long time.  It's not perfect but government regulation isn't either."

Majoras also said that privacy policies and choices designed by a company must be transparent for both the consumer and for the marketers around the world who need to understand and implement them.  She said that marketers should bring the same creativity to their privacy and disclosure protocols as they do to creation of products for the market.

She reminded the audience that the industry needs to continue to work together to create the empowerment the public wants.   "The new trusted heroes in our society are everyday people.  Consumers want to know who's behind the brands?  Can they be trusted?  Are we really interested in making the world a better place?"

"Trust is a cornerstone of the corporate mission," said Majoras in closing.  "It will be working together as a legal community that we find the best practices and solutions."

About the PMA

Founded in 1911, the New York based PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands.  Representing $1 trillion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing.  The organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide.  More information is available at www.pmalink.org.

SOURCE PMA

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
Over on the other side of the fence IT ops are screaming at the various portfolio dev teams for releasing highly risky functionality way too frequently but since the Agile dev adoption production has only had a couple of low priority P4 incidents caused by bad code releases. Things mus...
In September, Macy’s announced that they will invest $1 Billion into their omni-channel strategy. When spending so much money the question that immediately comes up is how to measure the success? Key questions such as “Are conversion rates increasing as planned?” and “How good is the U...
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logstash is an open source tool fo...
Back in 2003 I wrote an article that described the forthcoming evolution of the Cloud, and with it the development towards the SIngularity. The growing use of XML Web services would see them evolve to become intelligent agents, forming the basis for this collective. This would fit wel...
It’s easy to fall into a pattern of dysfunctional releases, release processes that are characterized by delay, inefficiency, and endless meetings that encourage people to view releases as a problem. These are the kinds of meetings that inspire references to the movie Office Space or em...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE