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Innotrac Selected by Fashion Retailer dots for its launch into eCommerce

ATLANTA, Nov. 15, 2012 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions, today announced that fashion retailer dots has selected Innotrac to provide eCommerce fulfillment and call center solutions. 

The Ohio-based retailer opened its first store in 1987 to great success, opening multiple locations throughout the Midwest, the East Coast, and the South soon after.  In the late 90's, dots developed sourcing and production capabilities around a fast fashion model to bring the most current trends to their customers.  At the start of the new millennium, the retailer continued to develop a brand targeted toward fashion-conscious women, leading to the launch of the dots product label in 2008.  They currently operate over 400 stores nationwide.

"dots has done an amazing job of building a brand their customers love," said Larry Hanger, Senior Vice President of Client Services.  "We're very excited to work with them as they expand into eCommerce.  We've seen a consistent commitment to providing a superior customer experience in the dots brand journey, and this phase is no different.  dots has set a clear goal to deliver an omni-channel experience to their customers and we are proud to support them in achieving this goal."

"Launching an eCommerce site is a very exciting milestone for us," said dots Director of eCommerce Clayton Smith.  "We want to deliver a seamless, 360 degree brand and customer experience, irrespective of where or when she shops.  As we have gone through the process of developing the eCommerce site, we knew Innotrac would be the perfect partner for us as we open our largest store yet.  We chose this partnership because of Innotrac's superb reputation with customer service, partnerships and collaboration."

Innotrac will leverage its fast-fashion apparel expertise to provide direct-to-consumer fulfillment, returns processing, and high-touch customer care for dots.  As a part of its best-of-breed solution, Innotrac integrated with MICROS-Retail's Open Commerce Platform.

dots' eCommerce store launched at the beginning of November, in time for the holiday season. 

About dots

A mainstay in women's specialty retail for over 20 years, dots' growth and success was founded on a passion for retail that stems from a belief that it doesn't cost a lot to look great! dots is committed to staying ahead of the latest trends with fashion-forward buyers shopping Europe, New York and Los Angeles for the next fresh and fun look. Today, the company is a vibrant, growing retailer with more than 400 stores across 28 states. Visit dots online at

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-of-breed commerce provider integrating digital technology, fulfillment and contact center solutions to support global brands.  The Company employs sophisticated order processing and warehouse management technology and operates eight fulfillment centers and one call center spanning all time zones across the continental United States.  Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the Netherlands. Connect with Innotrac at or

Information contained in this press release, other than historical information, may be considered forward-looking in nature.  Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected.  Among the key factors that may have a direct bearing on Innotrac's operating results, performance or financial condition are competition, the demand for Innotrac's services, Innotrac's ability to retain its current clients, Innotrac's success in growing its existing client base, developing new business, Innotrac's ability to maintain or improve gross margins in the face of increasing revenues, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the  industries that the Company serves, changing technologies, Innotrac's ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

Media Contact:

Yolanda Kokayi
Innotrac Marketing Manager

SOURCE Innotrac Corporation

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