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Glory Foods®, Inc. Debuts New Ad Campaign Featuring "The Green Bean Challenge"
Holiday Spot Shows Nine Out of Ten Consumers Prefer Glory Foods® Seasoned Southern Style Green Beans Over a Leading National Brand
By: PR Newswire
Nov. 15, 2012 11:09 AM
COLUMBUS, Ohio, Nov. 15, 2012 /PRNewswire/ -- Representatives from Glory Foods®, Inc. today announced the launch of a new holiday marketing campaign featuring The Glory Foods® Green Bean Challenge in which 9 out of 10 consumers preferred Glory Foods® Seasoned Southern Style Green Beans over a leading national brand in a blind taste test.
The Green Bean Challenge is being promoted across the country through television, in-store displays, print publications and on the Glory Foods® website (http://www.gloryfoods.com/green-bean-challenge/), where consumers can take the challenge, and the Glory Foods® YouTube channel (http://www.youtube.com/user/gloryfoods).
"We are excited about the ongoing response from consumers in The Green Bean Challenge," said Dan Charna, vice president of operations for Glory Foods®. "Over and over again, they choose our green beans because of the flavor, which they can't believe came from a can."
Glory Foods® has held The Green Bean Challenge around the country in malls, at NASCAR events and state fairs, where consumers repeatedly picked Glory Foods® Seasoned Southern Style Green Beans over its competitor's green beans.
"We plan to have similar consumer testing in markets around the country via The Green Bean Challenge," Charna said. "We want to keep spreading the word that Glory Foods® produces seasoned, ready-to-eat green beans with great flavor you can savor straight from the can. Our green beans are perfect for a holiday meal or any day of the week."
About Glory Foods
SOURCE Glory Foods, Inc.
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