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Protech Announces Four-Part eBook Series: “4 Steps to Creating Exceptional Member Experiences”
By: Business Wire
Nov. 15, 2012 09:14 AM
Protech Associates, Inc. (Protech), the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM, today announced a four-part eBook series titled, “4 Steps to Creating Exceptional Member Experiences.” The first book, “Mapping your Members’ Journey,” which is available now, walks association leaders through a strategic approach to understanding the entire member lifecycle through mapping techniques.
Brian Bruffey, CEO, Protech, said, “Positive member experiences can result in increased membership renewal rates, event attendance and referrals, and should be a top priority for every association professional. The Protech staff has pooled its collective, deep industry knowledge together with proven industry techniques to offer clear, easy-to-follow steps for any association professional to create exceptional member experiences every time.”
The series will lay out the proven best practices that association leadership can adopt to optimize the quality of the experience they deliver to their members through four steps. Associations utilizing the techniques described in this series will discover more efficient, effective and successful methods to communicate with members how, when and where the members prefer.
To download the eBook, “4 Steps to Creating Exceptional Member Experiences: Mapping your Member’s Journey”: www.protechassociates.com/protech-download-ebook.aspx.
For more information about Protech: www.protechassociates.com.
About Protech Associates, Inc.
Protech Associates, Inc. is the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM. Founded in 1984, Protech combines deep industry expertise and the technical knowledge of numerous on-staff Microsoft Certified Professionals to deliver a robust, easy-to-use, cloud-based AMS that is Certified for Microsoft Dynamics, with enterprise-level security, a built-in disaster recovery plan, and a 99.9 percent uptime guarantee. Headquartered in Columbia, Md., the company has been named to the Microsoft President’s Club multiple times, received the Microsoft Distinction in Marketing Award twice, is a Microsoft partner with a Gold Competency in CRM, and partners with technology leaders including CenturyLink, Cetrom, Melissa Data, PayPal, and ExactTarget. For more information, visit www.protechassociates.com or join the conversation on LinkedIn, Twitter, or Facebook.
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