Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


Spaghetti Warehouse Restaurants 40th Anniversary Website Using Interactive Technology to Engage, Entertain Guests

In the wake of its most ambitious promotional campaign in its 40-year history, Spaghetti Warehouse Restaurants Inc. is going “all in” – engaging and entertaining its guests with a anniversary-themed website featuring as much innovation, as it does excitement – as part of a high-energy brand revival aimed at inviting people to experience its freshly-prepared American Italian food.

Located at 40years.meatballs.com, the website is the centerpiece of a six-month promotional campaign that employs a fully integrated communications strategy to celebrate Spaghetti Warehouse’s 40th anniversary. The Dallas-based restaurant chain – known as a unique gathering place where every meal is a celebration – operates 16 locations in Texas, Florida, New York, Ohio, Oklahoma, Pennsylvania and Tennessee.

Seeking an opportunity to use technology as a solution for connecting with its guests in a memorable way, the restaurant chain teamed with two Indiana-based companies – Z Marketing Partners (ZMP), a marketing communications agency headquartered in Indianapolis and Anedix Technologies Inc. of Terre Haute, Ind. Together, they partnered to create a new microsite using a mix of proprietary software applications and technology/social media platforms such as WordPress™, Flickr™, and Facebook™.

The site is a hit, generating an increase in visitor traffic online while, at the same time, attracting guests to its restaurants to sample items from its new 40th anniversary menu and connect with the brand through a host of activities, including a recently-completed online photo album contest and nationwide Trolley Tour. At the same time, the Spaghetti Warehouse social media presence is increasing dramatically, with a 250 percent increase in Facebook fans in little more than a year.

“When our guests visit us, we want their experience to go far beyond just enjoying a meal together,” said Azam Malik, president and chief operating officer, Spaghetti Warehouse Restaurants Inc. “We want it to be memorable in a way they will follow us online, participate in promotions and share with their family and friends the good times they’ve enjoyed with us.”

Upon opening the site, visitors are treated to an arcade-like mix of illuminating graphics, splashed in the restaurant chain’s trademark red-and-white colors while a song – created specifically for the anniversary – automatically begins to play, thanks to a uniquely-prepared Java script using any device, including desktops and laptops, as well as on an iPhone or Android smart phone.

In a clever use of technology, the two companies – ZMP and Anedix – promoted activities, such as the online photo album. They were able to integrate Facebook and Flickr through the use of an automated system capable of processing photos while avoiding duplicate images. As a result, each photo upload was identified with a one-of-a-kind ‘signature’ similar to the license key often used to authenticate a software program.

A mobile platform for the website was also created, encouraging the participation of guests while dining at the restaurant and allowing for the upload of celebration photos to the online photo album and featuring key events from the event calendar.

For all of its innovation, the campaign also has enabled Spaghetti Warehouse to strengthen its brand presence using social media channels, including Facebook and Twitter. In response, its growing legion of nearly 70,000 Facebook fans and 110,000 e-Club members are actively downloading coupons, visiting the restaurant and enjoying the fun inside its downtown, historic brick structures while taking advantage of a great value.

“Our website…with all of its innovation illustrates in a remarkable way how a smaller restaurant group, like Spaghetti Warehouse, can use advanced technology to strengthen our brand and enable our guests to enjoy our food while enjoying each other’s company just as you would over the dinner table,” added Malik.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
There's an impulse to roll one's eyes and think of legacy applications as problematic, almost by definition. They're old, and they may run on hardware that's slower or more difficult to maintain. But in many instances, that's too simplistic an assessment. Would you respond the same way...
Today's world is a completely different place than it was in the past. Even compared to just 20 years ago, everything about the way the world runs has been totally altered. This is in large part thanks to the widespread usage of the Internet as well as other advancements in technology....
While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers. Not too long ago, marketers had to inevitably choose between two options - keep mark...
The help desk forms the backbone of IT operations for many federal, state and local government agencies. In fact, the cross-functional nature of its operation means the help desk directly impacts productivity and is an essential part of what enables an agency to meet its stakeholder ne...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE