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Wine Meets Online: Kendall-Jackson Invites New Audiences To Join Wine Conversation
Iconic winery reinvents tradition via new "Goes Well With Friends" campaign, featuring groundbreaking online Sensory Tour and mobile wine app
By: PR Newswire
Nov. 13, 2012 10:41 AM
SANTA ROSA, Calif., Nov. 13, 2012 /PRNewswire/ -- As facts go, we're used to extraordinary numbers in the tech world, yet certain realities continue to astonish: each day on the planet, more iPhones are sold than babies are born. Access to information is constantly at our fingertips, keeping us connected virtually at all times; but moments when we are face-to-face merit attention as well. Kendall-Jackson, a family-owned winery that handcrafts high-quality wines, is changing the way wine can be part of those everyday occasions with family and friends. Introducing "Goes Well With Friends," your official permission to enjoy wine however, whenever and with whomever you choose. Instead of only pairing wine with food, Kendall-Jackson invites you to pair wine selections with your experiences and mood, such as a night out with friends, a quiet dinner for two or a family gathering.
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For those fatigued by the usual "sip & swirl" jargon, Kendall-Jackson showcases a new approach to the shared language of wine — one that considers visuals, occasions and senses to be as important as words. The winery has spent years researching, discussing and tasting to rethink winespeak; from this research comes the all-new K-J Recommends mobile wine app, a free app that pairs wine in an innovative way, through alternative cues, such as color and flavor, while also considering one's mood, interests and social situations. Through this social platform, Kendall-Jackson is bringing wine to a new audience.
"Wine is a social seal," said Caroline Shaw, Executive Vice President and Chief Communications & Marketing Officer for Kendall-Jackson. "It brings us together and is best enjoyed with those you care about. The K-J Recommends mobile wine app is all about encouraging wine fans to join the conversation, making wine approachable in an easy and fun way – all while learning something new."
The first version of K-J Recommends combines three main features:
Complementing the K-J Recommends mobile wine app, Kendall-Jackson has also launched an in-depth look at the language and experience of wine and wine pairing via the new K-J Sensory Tour on KJ.com. The tour allows you to experience wine in a new, visual way, from discovering a wine's shape on your palate to understanding the colors and flavors of fruits and vegetables that correspond with a wine's characteristics. This helps distinguish each wine and what makes it unique – delivering a "backstage pass" to the tasting experience.
"Historically, food and wine circles have focused on the protein, fish or meat, when matching cuisine to wine," said Gilian Handelman, Director of Education for Kendall-Jackson. "However, the herbs, fruits and vegetables in a dish are often the most important elements in its flavor, and we've seen that most of these can be paired by simply matching colors. For instance, a salmon dish with green beans and fresh green herbs is better with wines that have a 'greenish' tone, such as Sauvignon Blanc, while that same salmon base with a cherry compote is a better match for a red wine, such as Pinot Noir."
The app and online Sensory Tour are both part of Kendall-Jackson's new "Goes Well With Friends" campaign appearing nationally, designed to make great wine more accessible while giving everyone the chance to learn more about the shared language, and social experience, of enjoying wine. To download the free K-J Recommends mobile wine app, visit iTunes, Google Play or KJ.com.
About Kendall-Jackson Winery
Kendall-Jackson is one of America's most beloved family-owned and operated wineries. Founded by the late entrepreneur and visionary Jess Jackson and his wife Barbara Banke, Kendall-Jackson is based in Sonoma County and offers a range of acclaimed wines grown in the family's estate vineyards along the coastal ridges of California. A leader in sustainable vineyard and winery practices, including solar cogeneration, water conservation and natural pest control, 100% of Kendall-Jackson's vineyards in California are SIP (Sustainability in Practice) Certified and CCSW (Certified California Sustainable Winegrowing) recognized. Learn more online at KJ.com, and connect with K-J on Facebook and Twitter.
© 2012. Kendall-Jackson Santa Rosa, CA. All Rights Reserved
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