NEW YORK, NY -- (Marketwire) -- 11/13/12 -- With Black Friday right around the corner and Christmas not far behind, the all important holiday season is front and center for companies in the toys and games industry, such as Mattel Inc. and LeapFrog Enterprises Inc. According to the National Retail Federation's most recent forecast, holiday sales will gain 4.1 percent year-over-year to total $586.1 billion, with individual shoppers planning to spend $749.51. StBulls.com has initiated technical analysis on Mattel Inc. (NASDAQ: MAT) and LeapFrog Enterprises Inc. (NYSE: LF), these reports are free upon registration at

http://www.stbulls.com/

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Recent announcements from stores indicate that Black Friday will kick off earlier than ever, with deals starting on Thursday night. Toys and games companies are working hard to stay current and grab market share in an industry which is fast changing beneath their feet. Over the past decade, spending on traditional toys has been falling and it seems to be doing so at an increasingly rapid pace. Read our technical analysis on Mattel Inc. by clicking on

http://www.stbulls.com/MattelInc13112012.pdf

This holiday season industry players seem increasingly focused on economically priced tablets, apps and retro games with a modern twist. Many companies have announced plans to integrate their toys with various electronic devices, as well as partnerships with online gaming or media companies to breathe new life into old games. Our technical analysis on LeapFrog Enterprises Inc. is available on

http://www.stbulls.com/LeapFrogEnterprisesInc13112012.pdf

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