NEW YORK, Nov. 9, 2012 /PRNewswire/ -- Crunch Fitness, the health club chain known for making serious fitness fun and pioneering a philosophy of 'No Judgments,' announces it will swing open the doors to its brand-new, long-awaited outpost in the heart of Chelsea today. This incredible new location is situated in the U.S. headquarters of alternative fashion brand, Diesel, at 220 West 19^th St. between 7^th and 8^th Ave., and its design was inspired by Diesel's vanguard approach to fashion; the space is modern, industrial and most definitely chic. Crunch's newest location in Chelsea marks the brand's third facility to open in the Big Apple in 2012.

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"We have been working toward opening a Crunch in Chelsea for quite some time now and couldn't be happier that it is finally happening," said Crunch President, Keith Worts. "Our brand is a perfect fit for Chelsea, where the residents are serious about working out and we know are looking for a best in class facility full of energy with our 'No Judgments' attitude." 

The news of the Chelsea opening comes on the heels of two exciting acquisitions for Crunch, the first at 222 East 34^th St., which was formerly a Club H, and the second at 250 West 54^th St., previously a Gold's Gym. Both locations received a significant makeover when Crunch stepped in that collectively included over a million dollars in new equipment and improvements. They also now feature a full schedule of Crunch's signature classes, including but not limited to, The Ride, POUND®, LaBlast®, Chisel, Absolution and more.

"These two gyms are perfect additions to the Crunch family. When you take a facility and add Crunch's innovative classes, expert trainers, and passionate and talented staff, these locations went from good to pretty awesome," said Worts. "In today's competitive fitness environment it's rare to see such significant growth like we are having at Crunch right now - quite frankly, we are on a roll."

With the opening of Chelsea, Crunch now has 12 locations in New York City. A dedicated website, www.crunchchelsea.com is currently offering exclusive membership deals and giveaways for a limited time. Call (212) 370-0998 for more information on Crunch Chelsea. For additional information about Crunch 34^th St., Crunch 54^th St., or any other Crunch location across the country go to www.crunch.com.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Renowned for creating unique programming that caters to an exceedingly diverse membership, Crunch has raised the bar for the entire fitness industry. Headquartered in New York City, and owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 200,000 members with 55 gyms worldwide. Crunch looks to rapidly expand their collection of gyms across the U.S. and around the globe. Go to www.crunch.com for more information.

About New Evolution Ventures™ (NeV) About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit www.nev.com. 

Angelo, Gordon & Co., L.P. is a privately held limited partnership founded in November 1988, and currently manages approximately $23 billion.  The firm's investment focus centers on core competencies of real estate, credit, and private equity.  Angelo, Gordon has over 200 employees (approximately half of whom are investment professionals) and is headquartered in New York, with associated offices in Chicago, Los Angeles, Washington D.C., London, Hong Kong, Seoul, Shanghai, Tokyo, and Sydney. For more information, visit www.angelogordon.com.

SOURCE Crunch Fitness