Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


Pepsi Calls Audible: 1D To "Suit Up" In Football Pads
"Live For Now" Campaign Featuring One Direction and NFL Quarterback Drew Brees has New Twist

PURCHASE, N.Y., Nov. 8, 2012 /PRNewswire/ -- Pepsi will reveal a surprise ending to their current "Live For Now" television commercial featuring chart-topping pop stars One Direction and NFL Quarterback

(Photo: http://photos.prnewswire.com/prnh/20121108/LA08619)

Drew Brees.  The new creative offers a twist-ending featuring the One Direction band members getting a taste for football. The spot begins airing tonight on FOX.

The ad centers around a friendly showdown for the last can of Pepsi. The original spot features One Direction inviting Brees to join the band so that One Direction member, Harry Styles, can enjoy the refreshing Pepsi.  In the new edition of the spot, Brees gets to keep the Pepsi and, in return, offers the band a chance to try out for the football team.  Fans can tune in tonight to see U.K. band One Direction as they have never been seen before – suited up in American football gear.

"Our latest 'Live For Now' spot has received an enormous amount of buzz and online excitement," said Angelique Krembs, VP Marketing, Pepsi.  "But the story doesn't stop there.  We had to ask, 'What would happen if Drew won the last can of Pepsi?'  And of course everyone wants to see the boys from 1D suit up in football gear and have some fun."

The campaign, which continues to include television ads and newly released behind-the-scenes digital content, was produced by TBWA/Chiat Day, directed by Baker Smith, and features One Direction's chart-topping single "Live While We're Young."

In addition, Pepsi fans who "Shazam" the new iteration of the spot on both TV or online will be able to view exclusive new content, as well as link back to iTunes to purchase One Direction's new single "Live While We're Young."

Tune in to THE X FACTOR® tonight, Thursday, Nov. 8 (8:00–9:00 PM ET live /PT tape-delayed) on FOX, to see the surprise ending of Pepsi's popular commercial, along with a two-song performance by One Direction.

Follow Pepsi on Twitter.com/Pepsi and join the conversation with @pepsi on www.pepsi.com, #1DB.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

About One Direction
One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – were discovered on the U.K.'s "The X Factor" in 2010. The band quickly gained a following to become one of the competition's all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In March 2012, One Direction's debut album, "Up All Night," made U.S. history, as it was the first time a U.K. group's debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 12 million records worldwide. On Nov. 13, One Direction will release its sophomore album, "Take Me Home," which includes the No. 1 single, "Live While We're Young."

SOURCE PepsiCo

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
Do the ‘darker’ channels and means that exist for searching the web in anonymity ultimately spell doom for the wider march towards open data? So-called ‘open data’ is supposed to be an instrument for breaking down information gaps across industries and letting companies share benchmar...
User expectations and rethinking of business productivity are having a profound impact on how business applications are used, designed, and leveraged to help buyers, sellers, and employees do their jobs better.
With worldwide spending on cloud services and infrastructure growing by 23% in 2015 to $118B, it is clear that cloud services are here to stay. Yet, the rate of cloud adoption varies by companies and markets around the world. With thousands of outages and hijacks across the Internet ev...
Microsoft has announced the long-awaited launch of Windows 10, scheduled to be the iconic platform’s last numbered version. By all estimations, Windows 10 will give modern IT users everything they want, wherever and whenever they need it. The one operating system, on the surface at lea...
A website visit may involve a wide range of components many of which are off-site or not easily monitored. So what do you have in your toolbox to help address this? Load testing, real-user monitoring and site instrumentation all help you prepare for and monitor your website visitors’ e...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE