From the Wires
Canadian Households 'Perk Up' with McCafé® Premium Roast Take Home Coffee
Nov. 8, 2012 10:30 AM
McDonald's® Canada brings the McCafé experience home
TORONTO, Nov. 8, 2012 /CNW/ - Canadians will soon be waking up to a new
brew and aroma with the introduction of McCafé Premium Roast take home
coffee available for purchase only at participating McDonald's
restaurants in Canada today. Whether enjoyed as part of a morning
ritual or served to family and friends over the holidays, customers can
enjoy the uniquely rich, smooth and delicious taste of McCafé coffee
that they love, only now in their own homes.
Canadians are hooked on coffee and the dominant place where adults sip
their daily cup of joe is from the comfort of home. Coffee drinkers
average over 5.3 billion annual servings of in-home coffee across the
country1 with just over two-thirds of Canadians (68 per cent) consuming coffee
at home2. The launch of McCafé Premium Roast take home coffee marks an important
milestone as McDonald's continues to elevate the McCafé experience in
Canada to meet the changing needs of its coffee-loving customers.
"Enjoying a cup of coffee is a morning ritual for thousands of Canadians
and we're giving them even more reasons to look forward to their first
sip of the day," said John Betts, President and CEO of McDonald's
Canada. "The introduction of McCafé Premium Roast take home coffee
builds on our strong coffee credentials and is a natural evolution -
providing a quality rich, full bodied cup of coffee with a smooth
finish customers can now enjoy anytime, anywhere."
Coming off the heels of the hugely successful launch of McCafé
espresso-based beverages last year and the introduction of Real Fruit
Smoothies in April, McDonald's continues to make great strides towards
becoming Canada's favourite place and way to eat and drink.
"We believe our customers will love the convenience of having the same
quality coffee at home as they enjoy in our restaurants," continued
Betts. "This is a game-changer for us and we're committed to meeting
and exceeding our customer's expectations with this new product."
McDonald's medium roast McCafé Premium Roast take home coffee, made with
finely ground 100 per cent Arabica beans is sealed in a 340 gram bag
with a one-way valve and seams to help ensure freshness in every package. Now available for a special
introductory price of $6.99, McCafé Premium Roast take home coffee is
the perfect holiday gift for the coffee lover on your list.
About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and
operate more than 1,400 restaurants and employ more than 80,000
Canadians coast-to-coast. Approximately 75 per cent of McDonald's
Canadian restaurants are locally owned and operated by independent
entrepreneurs. For more information about McDonald's Canada, visit the
company's web site at www.mcdonalds.ca.
"Like" McDonald's Canada on Facebook: www.facebook.com/McDonaldsCanada
Follow McDonald's Canada on Twitter: www.twitter.com/mcd_canada
___________________________
1 Source: NPD Canada, Eating Patterns in Canada, 2012
2 Source: NPD Canada, What's Brewing in the Canadian Coffee Market: A
Consumer Perspective, July 2012
SOURCE McDonald's Restaurants of Canada Limited
Image with caption: "Canadians can now enjoy the uniquely rich, smooth and delicious taste of McCafé coffee from the comfort of home. Available only at participating McDonald's restaurants in Canada, McCafé Premium Roast take home coffee is the perfect holiday gift for the coffee lover on your list. (CNW Group/McDonald's Restaurants of Canada Limited)". Image available at: http://photos.newswire.ca/images/download/20121108_C6174_PHOTO_EN_20343.jpg
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