LONDON, November 8, 2012 /PRNewswire/ --

Online insurance provider, swiftcover.com, has been voted Best Value for Money Car Insurer for the third year running at the 2012 lovemoney.com Awards.

Established in 2009, lovemoney.com began as a way to help people build a better relationship with their money through personalised online money management. The lovemoney.com Awards, now in their third year, are voted for by the site's own savvy visitors and include hundreds of personal finance products, spanning insurance, current accounts, savings and credit cards.

Amanda Edwards, head of marketing at swiftcover.com, says: "Keeping costs down is especially challenging given the problems which face the car insurance industry at the moment, so it's great to see that consumers recognise the efforts we go to in order to ensure that premiums remain as low as possible.

"Being an online-only insurer means that our customers are able to get a quote or organise their policy easily and without having to go through a call centre. This helps us to keep costs down, providing savings which we can pass on to our policy holders."

About swiftcover.com:

Based in Cobham, Surrey and employing more than 1,000 people, swiftcover.com started trading in June 2005 and was born out of a desire to revolutionise the general insurance market by making insurance quick and easy to use.

swiftcover.com offers car, home, travel and pet insurance online, and is the only insurance provider in Britain not to use call centre's, which provides cost savings that can be passed directly onto the customer, keeping premiums low. swiftcover.com was named Best Value for Money Car Insurer in the UK in the 2010 Lovemoney.com awards.

This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success.  In 2008 swiftcover.com achieved over half a million live policies and in May 2009 sold its millionth policy.  swiftcover.com is considered to be one of the fastest-growing online insurance providers in the UK and, as of February 2011, has more than 800,000 policy holders.

In 2007, AXA UK acquired swiftcover.com.  It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.

About AXA

AXA UK is a part of the AXA Group. The AXA Group is a worldwide leader in insurance and asset management, with 163,000 employees serving 101 million clients in 57 countries. In 2011, IFRS revenues amounted to Euro 86.1 billion and IFRS Underlying Earnings to Euro 3.9 billion. AXA had Euro 1,065 billion in assets under management as of December 31, 2011.

In the UK AXA operates through a number of business units including: AXA Wealth; AXA Commercial Lines and Personal Intermediary, AXA Personal Direct and Partnerships, AXA PPP healthcare, AXA Ireland and an independent distribution business Bluefin. AXA employs over 12,000 staff in the UK.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 - Bloomberg: CS FP - Reuters: AXAF.PA). AXA's American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD, and is a founding member of the UN Environment Programme's Finance Initiative (UNEP FI) Principles for Sustainable Insurance.