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Suave Professionals® Shines as the Official Hair Sponsor of "Fashion Star" Season Two
Debuting a New Range of Products, Suave Professionals® Styles the Runway for the Reality Show
By: PR Newswire
Nov. 8, 2012 07:35 AM
ENGLEWOOD CLIFFS, N.J., Nov. 8, 2012 /PRNewswire/ -- Suave Professionals® has teamed up with NBC by sponsoring the second season of the popular "Fashion Star" reality series, premiering early 2013, to help launch the fashion line of the next big designer. Building on the success of season one, the show will give viewers a behind-the-scenes look at the creation of different head-to-toe styles — including the must-have hairstyles for each look. Suave Professionals® Celebrity Hairstylist Theodore Leaf and his team will create cutting-edge, runway-ready styles for each "Fashion Star" model using Suave Professionals® styling and hair care products that are salon proven to work as well as top salon brands. The truly show-stopping element is that the runway looks are available immediately following the show for viewers to purchase. Fans can also complete the look with the haircare products used on the models.
Hosted by TV presenter and Glamour Fashion Editor-At-Large Louise Roe, "Fashion Star" gives 12 virtually unknown designers the chance to win a multi-million dollar prize to launch their own clothing lines. Every week the designers will have the opportunity, with the help of notable mentors Jessica Simpson, Nicole Richie and John Varvatos, to present and then sell their work to the buyers from three of America's largest retail stores - Macy's, Saks Fifth Avenue and Express. In the end, only one designer will be chosen as the next "Fashion Star," receiving the opportunity to sell an exclusive capsule line in each of the three prestigious retailers.
As the official hair care sponsor of season two, Suave Professionals® will continue to build its salon-quality equity and beauty credentials by aligning the brand with fashion and providing accessible style solutions for the head-to-toe look. During the series, each episode will highlight exhilarating fashion shows featuring hair styles by Suave Professionals® Celebrity Hairstylist Theodore Leaf, who consults with the designers before the models hit the runway. In the Suave Professionals® Hair Salon, designers will discuss their inspiration with Leaf, who will then bring each designer's vision to life through innovative hairstyles that complement each collection. The show will also serve as a platform for Suave Professionals® to unveil new innovations hitting shelves in 2013 that feature breakthrough salon-inspired technology that allow its products to work as well as top salon brands.
"We are proud to continue the Suave Professionals® relationship with this exciting series, which celebrates exceptional fashion talent and provides us with a platform to showcase the integral role hair plays in the overall look and show men and women how to get the look at home," said David Rubin, Unilever Marketing Director, Hair, U.S. "Suave Professionals® offers professional products that deliver salon-proven quality at a price that is accessible to everyone. Our partnership with 'Fashion Star' allows the brand to align with up-and-coming fashion talent who provide highly sought-after, cutting edge styles that are also attainable."
Viewers who are inspired by the runway-worthy hairstyles and fashion seen on the show can find exclusive behind-the-scenes content on the Suave Beauty Facebook page, where fans can get access to giveaways and product offers, as well as check out Theodore Leaf's how-to hairstyling tips and more interactive content.
"We are thrilled that Suave Professionals® is returning for the second season of Fashion Star," said Laura Caraccioli-Davis, EVP of Advertising, Electus. "Suave Professionals® is the perfect brand partner because hairstyling is such an important part of the creative process for these aspiring designers as they develop their new looks for the runway each week."
"Fashion Star" is created by E.J. Johnston and James Deutch of EJD Productions, Rick Ringbakk of Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution") and Ben Silverman (NBC's "The Biggest Loser" and "The Office," and "The Tudors").
The show is executive-produced by Silverman of Electus, Jane Lipsitz & Dan Cutforth of The Magical Elves, Ringbakk of 5x5 Media (a full-service production company in an overall production and distribution agreement within the Electus studio system), Macpherson, and Johnston & Deutch of EJD Productions. Electus International will retain all international distribution rights.
For more information on products, visit Suave.com, become a fan of the Suave Beauty Facebook Page and follow @SuaveBeauty on Twitter for the latest hair tips, trends and advice.
For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle they sell. As one of America's top selling hair care brands, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand's commitment to quality is why more than half of American households choose Suave. For more information, visit www.suave.com.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.
About NBC Universal
NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history.
NBC's roster of popular scripted series includes such critically acclaimed comedies Emmy winners as "The Office" and "30 Rock," starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include the "Law & Order" brand, and "Chuck." Unscripted series for NBC include the hits "The Voice," "The Biggest Loser," "The Celebrity Apprentice," and "America's Got Talent."
NBC's late-night story is highlighted by "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and "Saturday Night Live." NBC Daytime's "Days of our Lives" consistently finishes among daytime's top programs in the valuable women 18-34 category.
On Saturday mornings, the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series Veggie Tales.
For more information visit www.nbc.com.
About NBC Entertainment
NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes the Emmy Award-winning comedies "The Office" and "30 Rock," as well as the critically acclaimed "Parks and Recreation" and "Community," and new popular comedies "The New Normal," "Go On," "Animal Practice" and "Guys With Kids." NBC's drama slate is highlighted by the buzz-worthy new series "Revolution" and "Chicago Fire," veteran award-winning shows "Law & Order: Special Victims Unit" and "Parenthood," and the acclaimed recent additions "Smash" and "Grimm." Unscripted series for NBC include the vocal competition hit "The Voice" as well as "The Biggest Loser," "The Celebrity Apprentice" and the perennial #1 most-watched summer series, "America's Got Talent."
In late-night, NBC regularly delivers #1 broadcast results with "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and "Saturday Night Live." NBC Daytime's "Days of our Lives" consistently ranks among daytime's top programs in the valuable women 18-34 category. The five-time, Emmy Award-winning NBC.com streams full episodes and provides original content for NBC entertainment shows online and through apps for mobile and tablet devices. NBC recently launched NBC Kids, a new Saturday morning programming block designed specifically to address the developmental needs of preschool-aged children. Programmed by the kids' experts at Sprout, the nation's first 24-hour preschool television channel, this new three-hour block will feature educational series that promote active, healthy lifestyles for younger children.
SOURCE Suave Professionals
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