Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


sensewhere announces adwhere, the ambient mobile advertising solution

sensewhere [sic.] Ltd., the world leading indoor positioning technology provider today launched a new addition to their software solutions range, adwhere.

adwhere is a precise location based mobile advertising platform that delivers intelligent context aware adverts, coupons and vouchers to mobile device users indoors and within areas of poor GPS coverage. The solution builds on sensewhere’s patented pinpoint location technology to distribute hyper-local ads/coupons/retail information to customers within individual stores, shopping malls, airports and casinos.

“Brands now have a powerful tool to boost sales in their brick and mortar stores.” said Rob Palfreyman, sensewhere’s CEO. “For example, you go into a shopping mall to buy a new tablet computer and you share this information on a social platform like Facebook. adwhere works with your social network post, your location and an ad agency database to create a personalized offer from a brand like Apple or Samsung. This provides the customer with a relevant incentive and a welcome bonus to their shopping experience, offering the retailer a head start over their competition by converting adverts to transaction and an opportunity to engage with potential customers nearby”.

adwhere is the complete mobile advertising platform which utilises precise indoor positioning technology and fully customizable indoor maps. It provides the ideal advert delivery mechanism for third party applications and easily integrates with an Ad agency’s advert database. The advert notifications can be delivered in an intelligent, context aware manner via SMS, In App Notification or email to provide consumers contextually relevant messages.

This fully configurable platform functions with any indoor or outdoor map providers and can be tailored to suit a wide range of business models.

About sensewhere:

sensewhere Ltd. is a world leader in hyper-local and indoor positioning solutions. sensewhere’s technology enables precise location information in areas where there is no or inaccurate GPS satellite data such as indoors or in tight urban areas. Key aspects of the technology are based on software algorithms which uses all available location data whether GPS, A-GPS, Wi-Fi, Bluetooth or sensewhere proprietary software to create accurate and fast location information.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
One look at the comments section of an April column on digital marketing in TechCrunch, and it becomes obvious that contributor Samuel Scott, the marketing and communications director for data analytics software firm Logz.io, pushed a few hot buttons with his take on marketing tech. S...
The current version of Angular is Release Candidate 1. This version changed the way how the framework is distributed – it comes as a set of scoped npm packages now. Any imports of the Angular classes will be done from @angular instead of angular2, for example: import {bootstrap} from ...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for ...
Are you evaluating a software asset for a potential purchase, investment, decision making for the future, possible termination, etc? Here are some questions to consider. Is this a revenue generating asset? How much revenue does it generate? - Establishing the true business value of a...
If the cloud was once (ever) bleeding edge, now the cloud is sheer necessity for anyone doing anything on the Internet. It has changed the way we architect applications, build IT budgets, grow userbases, even write individual lines of code. As the Internet continues to lambdify, cloud ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE