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Webxu Executive Chairman Issues Shareholder Update Letter
By: Marketwired .
Nov. 5, 2012 06:30 AM
LOS ANGELES, CA -- (Marketwire) -- 11/05/12 -- Webxu, Inc. (OTCBB: WBXU), a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce and Mobile Media, announced the issuance of a letter by Executive Chairman Matt Hill, to update shareholders on Company progress.
Dear Fellow Shareholder,
In 2011, we accomplished a great deal in a very short time. We entered the public market, acquired and launched two subsidiaries, completed financing, and experienced immediate and exponential performance results.
As we approach the end of fiscal year 2012, we continue to strive for increasing performance. In Q2 this year, we experienced unforeseen challenges that created some difficulty in delivering on our expectations. However, we have made some recent changes with management, debt restructuring and revenue programs that have paved the way for us getting back on track for a great year in 2013.
In 2011 we launched our Customer Acquisition initiatives. Throughout 2012, we continued to monetize these initiatives using our existing resources to create higher margin opportunities. Our consumer sites paydayloan.net and degreebuilder.com have been reconstructed and optimized to increase long-term organic value. Our process is intact and we anticipate delivering millions of targeted visitors to our advertisers in 2013.
Our market still remains very fragmented. Comprised of many small businesses generating $5 million to $25 million per year in revenue with significant profitability, there continues to be numerous, complementary acquisition opportunities. We have identified, and continue to pursue, a number of these opportunities that would enable us to expand our organic growth.
We recently completed a strategic alliance with a worldwide mobile technology company. We believe this alliance will enable us to make a significant entry into the high profile mobile market. In 2013, we intend to deploy a mobile ad strategy that monetizes our existing Customer Acquisition resources to create new, exponential organic growth via mobile advertising.
At the beginning of Q4 this year, seasoned industry executive Keith Schaefer joined us as Chief Executive Officer. Keith brings Webxu a highly accredited, veteran executive with a long and successful history in multiple markets including media and mobile. Prior to joining Webxu, Keith was CEO of Moonshado, Inc., a worldwide mobile technology provider. Prior to Moonshado, Keith held executive positions as CEO and Co-founder of BPL Global, Ltd., as Senior Partner at Constellation Partners, and as an Executive Committee Member of US Web, where he was involved in the public offering, closing over 50 acquisitions, growing shareholder value by 4 times and increasing revenues to over $400 million. Keith also held executive positions with Procter & Gamble and Clorox, served as EVP with Atari Corporation, as EVP at NEC Technologies, as EVP at Viacom and as President of Paramount Communications Technology Group. Keith is the Alumni President and Trustee for the University of Pittsburgh. Keith will be distributing the next Webxu update to shareholders in the near future. As newly appointed Executive Chairman, I will remain involved in the operation, collaborating with Keith, the rest of the management team and the Board of Directors, to assist in guiding the future vision for the company.
We believe that there is immense growth opportunity in the mobile market. We are approaching our business and market with added focus on a mobile strategy. We continue to strive to offer advertisers unique, performance-based campaigns that continually produce high returns on their investment.
We believe that 2013 will include a strong organic growth path. Advertisers are continuing to shift budgets from traditional marketing channels to online marketing. Further, they are investing a larger percentage of their budgets into mobile advertising. We intend to become a leader in this new expanding market, with a focus on increasing our shareholder value.
As always, thank you for your support.
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