BOCA RATON, Fla., Nov. 5, 2012 /PRNewswire/ -- TransMedia Group predicts its publicity will exquisitely revise the expression "smell the roses" to "get a whiff of that gorgeous jewelry."  That's because the new Fiora® line from Italy, including authentic Murano glass, evokes not only beauty, but aroma, thanks to a new technology patented process that impregnates Italian filigree divine designed jewelry with Brand fragrances. 

This and Europe's hottest trend of high quality charm bracelets are now available in South Florida and around the United States from Fiora® (www.fioraitaly.com and www.fioracharms.com), a sparkling new Italian designed bead and charm line, which has retained TransMedia for publicity.

The exquisite 3,200 piece collection comprises precious metals, Swarovski Elements, creative color "mother of pearl" mosaics, various inlayed precious and semi-precious stones, intricately created coral roses, all touching the most precious special moments of one's love and passion.  TransMedia said its publicity will cast Fiora® as providing the ease and joy of personalized jewelry creations for that special someone.

"TransMedia (www.transmediagroup.com) will publicize Fiora® in South Florida and at planned new locations in Nashville, Chattanooga, Dallas, Houston, Little Rock, Austin, and Sarasota," said Tom Madden, TransMedia Group's CEO. "We're excited to promote the new Fiora® patented 'perfume bead' and bracelets that retains the scent of a perfume for many months without losing fragrant intensity."

"Fiora® was designed to give U.S. consumers special European Italian creations instead of the Asian-made products that 'major brands' use that are poorly created for the benefit of a corporate bottom line. In contrast, TransMedia's publicity will show how Fiora® was created to provide a truly European masterful style of jewelry blended with the joy of 'mix and match' personalization all women love.  TransMedia will also publicize the Fiora® pieces and how they are made of the most precious materials and metals including authentic Murano glass, masterfully designed by Italy's most talented family artisans living on Murano Island outside Venice, Italy, and gorgeous jewelry creations made by precious metal artisan's families that have lived in Arezzo and Vicenza, Italy for centuries," said Mark Busbee, CEO and creator of Fiora®.

"TransMedia Group's impressive background and media contacts will help our business grow," said Avi Rowe, President of Fiora®.

Media contact:  Lee Zoretic (561) 750-9800 x227; lee@transmediagroup.com.

SOURCE TransMedia Group