yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Annual BrightRoll Survey of Top UK Advertising Agencies Reveals Exponential Growth for Digital Video
Mobile to Have Largest Increase in Media Spend; Advanced Targeting and Measurement Tools Needed to Move Industry Forward

SAN FRANCISCO, CA and LONDON -- (Marketwire) -- 11/05/12 -- BrightRoll, the leading provider of digital video advertising solutions, today released its 2012 UK Video Advertising Report. The second annual survey gathers insight from more than 100 top decision makers and media buyers at leading UK advertising agencies and shares their unique perspective of the UK video advertising landscape.

Last year's inaugural survey found that digital video was gaining momentum among UK advertisers and the 2012 survey confirms digital video is on a continued path for rapid growth. More than 82 percent of the UK web population watch online video and 65 percent of the UK online video audience is exposed to video ads each month, according to comScore. As consumers watch more video online, and with the demonstrated shift towards mobile, UK advertisers realise the opportunity video provides to reach audiences where they are increasingly engaged.

The BrightRoll survey asked UK respondents to compare the effectiveness of video to other channels: 87 percent agree video is equally or more effective than display, while more than half (52 percent) believe video is equally or more effective than TV. When it comes to inventory, 41 percent of UK advertisers are most inclined to buy video from a broadcaster, while 22 percent are most likely to buy from an ad network. Ad networks are also key inventory sources in the US and Canada, as indicated in similar BrightRoll surveys conducted earlier this year.

These surveys have also shown that reaching a highly targeted audience continues to be a key benefit of digital video for global advertisers. In the UK, more than half of all survey respondents (53 percent) cite targeting as the most valuable aspect of online video for clients. Demographic targeting (35 percent) is the preferred technique among UK advertisers, followed by behavioural targeting (25 percent). These results differ in the US and Canada where the majority of respondents prefer behavioural targeting.

Additional key findings from the UK Video Advertising Report include:

  • 52 percent of UK advertisers expect mobile to have the largest overall increase in media spend in 2013.
  • As UK budgets shift to mobile and online, advertisers are clear about the need for stronger success metrics -- 29 percent want better campaign measurement tools, 22 percent would like to see research around the GRP comparison to TV, and 17 percent want research on proven ROI.
  • When it comes to digital video ad spend, 44 percent of advertisers cite CPV as the most important metric, compared to just 17 percent in 2011.
  • More than 90 percent of UK advertisers believe research around the efficacy of digital video provides value to the client, even though only 30 percent have conducted research.

"As the opportunity for digital video continues to grow in the UK, there's a clear need to increase education about advanced targeting and research," said Daryl McNutt, SVP marketing and research at BrightRoll. "At BrightRoll we're committed to helping our customers take advantage of the power of video, and with the UK survey, we are helping advertisers understand how to build stronger brands and connect with audiences at scale."

BrightRoll began conducting annual agency surveys in 2009, releases reports in the US and Canada, and for the second year, in the UK.

To download a full copy of the 2012 UK Video Advertising Report, click here.

About BrightRoll
BrightRoll is the world's leading provider of digital video advertising solutions. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertising across the web, mobile and connected TV landscape. Proprietary buying technology, combined with full site disclosure and flexible targeting provides BrightRoll network and exchange customers with the reach, frequency and scalability needed to achieve campaign goals. The company provides publishers with access to the industry's largest video marketplace to maximize monetization of their inventory. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit or

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Web 2.0 Latest News
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patient...
Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences for rapid applications improvements. The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view...
This is how a typical software product lifecycle works : You gather requirements, build a prototype, detail out the architecture and design, develop the product, test it, deploy the product, handle migration and maintenance and ensure product support. This is a closed loop where the Pr...
Certain CIOs for incomprehensible reasons keep off their cloud transformation projects several key IT disciplines including Enterprise Architecture (EA), IT Service Management (ITSM) and most importantly Project Management. Do they consider them obsolete? useless? irrelevant? ITaaS St...
Here’s the thing: as sure as we’ll have another record-setting year for NFL streaming, you can also be sure that apps will fail and streaming services will go down. Whether you are dabbling in streaming or diving in whole-hog, you need to know what to do to give your users the most rel...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers