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Small Publisher Takes Advantage of Responsive Design and HTML5 to Ease Multi-Platform Woes
By: Marketwire .
Jun. 27, 2012 03:54 PM
CAMBRIDGE, MA -- (Marketwire) -- 06/27/12 -- MIT Sloan Management Review (MIT SMR) yesterday released an MIT SMR web app for tablets, a responsive web design that uses HTML5 and is optimized for retina display. The new offering can be reached on any tablet at sloanreview.mit.edu. The product offers an example of the power behind tools that small, resource-constrained publishers can now use to distribute their content across different platforms.
The web app offers the entire MIT SMR content set, including both new and archived content. The MIT SMR digital team and its developer partner, Modern Tribe, saw the use of open web technologies, including WordPress as CMS, as a way for a small team to avoid the heavy resource requirements of supporting multiple platform apps, while at the same time offering an excellent reader experience.
"We set out to create a remarkable, unique, best-in-class tablet reading experience using the kind of open technology approach that MIT is known for," said Sean M. Brown, director of digital media for MIT SMR. "This product does that, while allowing our team to focus on content deployment and user experience instead of managing and supporting different technology stacks."
The launch of the web app is sponsored by SAS. The app's content is available according to the same access guidelines as MIT SMR's desktop site, with some content open to all, some open to registrants, and some open only to subscribers.
Other features of the web app include:
For more information, please contact Deb Gallagher at +1 617 253 3967 or firstname.lastname@example.org.
About MIT Sloan Management Review
About Modern Tribe
Modern Tribe, MIT SMR's web app developer, is the next generation of digital agency. Modern Tribe's teams of highly skilled freelancers design and build software & mobile solutions for fortune 500 companies, government institutions and well funded start-ups.
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