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Aderant Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record to Enhance Brand
By: Business Wire
Oct. 1, 2010 11:18 AM
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Aderant, a global provider of business, financial, and information management software for law and professional services firms, as its agency of record to help elevate the company’s corporate brand.
“Aderant has enjoyed steady growth as a leading supplier of business management software for professional services firms, and we have accelerated our product release cadence to give firms even more ways to increase revenue,” said Don Howren, senior vice president of sales and marketing at Aderant. “As a result we want to embark on a broader integrated branding and marketing program to help support this growth. With its strong background in positioning and message development, we are confident Arketi can move our company forward in the increasingly competitive marketplace.”
Arketi will develop new messaging, and launch an aggressive marketing and PR effort to communicate Aderant’s position as the financial and practice management software provider of choice for law and professional services firms. This initiative includes a demand generation campaign, which will integrate both traditional and digital marketing tactics.
“With an increasingly competitive marketplace, Aderant needed to reevaluate its brand to more aggressively promote its world-class solutions and customer service,” said Sami Jajeh, principal of Arketi Group. “By adopting a focused and consistent message platform, Aderant will be able to communicate more effectively with prospects and, in turn, build greater market share.”
Aderant, headquartered in Atlanta, GA, is a leading provider of integrated business management software for law firms and other services organizations. The global company offers a comprehensive suite of solutions, consisting of financial, resource, practice, document, and information management software that enables services organizations of all sizes to maximize operational efficiencies. Aderant provides solutions to the largest and most prominent firms in the world. More information is available at www.aderant.com.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (BtoB) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, GMT Corporation, Numerxex, OB10, Sage Software and Xerox Litigation Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
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