From the Wires
Tatara Systems Appoints Vice President of Channel Sales to Lead Femtocell Partnership Initiatives
Jun. 23, 2009 08:47 AM
Tatara Systems, the leader in SIP-based femtocell convergence, today
announced the appointment of Gerry Cafaro as vice president of channel
sales. Charged with accelerating Tatara’s global expansion through
partnerships, he is responsible for the company’s channel sales
strategy. Key elements of the strategy include strengthening existing
partner relationships while growing Tatara’s partner ecosystem to assist
in driving sales initiatives.
With over 20 years of sales and marketing management experience in the
telecommunications industry, Gerry has been a highly successful
executive and sales leader in companies that include AT&T and Lucent
Technologies. Most recently, he was the national sales vice president of
strategic accounts for Alcatel-Lucent. Under his leadership, Gerry’s
strategic account segment closed multiple $100M+ contracts. He holds a
B.S. in Marketing from Jacksonville University, Jacksonville, FL and a
M.B.A. in Marketing from Fairleigh Dickenson University, Florham Park,
NJ.
“With increasing market demand for Tatara’s SIP-based femtocell
convergence solution, we recognized the need to expand our channel
program with additional resources to further enhance partner and
customer relationships,” stated Marc Cremer, executive vice president of
operations for Tatara Systems. “Gerry will be an extraordinary asset to
our team as we look to our channel strategy as one of the key components
that will aid in maintaining Tatara’s rapid growth. His proven success
and extensive experience will take our channel business to the next
level.”
About Femtocell Technology:
Femtocells have the potential to extend the reach of a mobile operator’s
network into homes, and enterprises, positively impacting the customer
experience for millions of subscribers by enhancing coverage, and
providing capacity for bandwidth hungry applications. Tatara has staked
out an early leadership position in this market, as the first vendor to
deliver a SIP-based solution for femtocell network integration. As noted
by most industry analysts, IP-based femtocell deployment is the only
method that offloads the legacy mobile core infrastructure, thereby
providing the capacity needed for 3G service delivery and enabling
operators to recognize substantial cost savings through OPEX and CAPEX
optimization.
About Tatara Systems:
Tatara Systems is the leader in SIP-based femtocell convergence,
supporting both IMS and pre-IMS standards based architectures. Tatara’s
cost-effective, highly scalable and future-proof approach to femtocell
deployment provides seamless integration with the legacy network plus
enables operators to deliver next-generation residential and business
services without re-engineering the incumbent mobile core. The Tatara
Convergence Server solution provides service interworking; delivers
unified voice, messaging and data services; and provides uniform calling
and feature plans across diverse networks. Tatara is working with its
customers and partners to speed the deployment of femtocells worldwide.
For more information, visit www.tatarasystems.com.
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